> Language: English
> Canonical: https://aimansour.com/work/sorouh/
> Updated: 2026-10-16

# Seventeen services. Ten cities. A reason for every page.

Sorouh Eastern Contracting needed a digital presence in Saudi Arabia’s Eastern Province. I researched local demand, defined the content structure and directed AI agents to build the website, technical SEO and measurement, creating an asset the company could develop for organic acquisition.

## The first task was to map commercially relevant demand

The company started without a website, tracking or an organized digital presence.

I studied its services and coverage, then researched hundreds of service-and-location combinations using Google Keyword Planner, Ahrefs, competitor research and live search results.

I assessed intent, commercial relevance, local specificity and the opportunity to create useful, distinct content. Those judgments shaped what the site would contain.

## I selected 16 local service pages from 170 possible combinations

Seventeen services across ten cities could produce 170 service-and-city pages. I built **16**, where demand, intent and content justified a dedicated page.

The wider site contained **seventy-one indexable pages**:

| Page type | Count | Purpose |
|---|---:|---|
| Core services | 17 | Explain the offer and address relevant commercial searches |
| Locations | 10 | Establish local coverage and service availability |
| Service and city | 16 | Answer specific local demand that warranted its own page |
| Projects | 11 | Show the company’s delivery experience |
| Articles | 10 | Answer questions during research and consideration |
| Supporting and index pages | 7 | Organize discovery and navigation |


Each keyword group with a shared intent had a designated page. I created a keyword ownership registry to make that relationship explicit and help prevent pages competing for the same searches.

The Dammam building-contractor page shows the approach in practice: a specific service, a local context and a clear route to call or WhatsApp.

![Sorouh’s homepage presenting contracting services in the Eastern Province with call and WhatsApp actions.](https://aimansour.com/media/evidence/sorouh/01-homepage-desktop.png)

*Service and regional coverage lead the page, with direct contact actions and routes to services and projects.*

![Dammam building-contractor page for homes and villas, with a local service description and contact actions.](https://aimansour.com/media/evidence/sorouh/02-local-landing-dammam.png)

*A specific service-and-city page with a defined message and purpose within the site.*

## I directed AI agents to deliver the site and its SEO foundations

I translated the research into page, content and measurement requirements, then directed AI agents through implementation with Astro, TypeScript, Sanity and Cloudflare. I defined the architecture, guided execution, reviewed the output and connected the work to checks before publication.

Delivery included crawlable HTML, canonicals, sitemaps, structured data, internal links, redirects, image optimization, indexability controls and Arabic right-to-left handling.

I also developed automated checks for titles, descriptions, H1s, links, orphan pages, schema, sitemaps and redirects, alongside mobile and desktop rendering and accessibility. These checks brought quality review into the process before changes reached production.

![Sorouh SEO change summary covering local content, keyword validation, links, contact attribution and quality checks.](https://aimansour.com/media/evidence/sorouh/06-github-seo-pr7.png)

*Delivery documentation connecting local content development with technical checks and page-level contact attribution.*

The **August 30 Ahrefs audit** showed a **100 Health Score and zero errors**.

![August 30 Ahrefs Site Audit showing a Health Score of 100 and zero errors.](https://aimansour.com/media/evidence/sorouh/05-ahrefs-site-audit.png)

*The audit shown reports a 100 Health Score and zero errors.*

## Measurement followed the contact action back to its page

I configured Search Console, GA4, Google Tag Manager and Bing Webmaster Tools, with Ahrefs and Microsoft Clarity supporting analysis.

A shared `contact_click` event recorded the contact method, CTA placement and landing page, and was connected to GA4 Key Events.

That gave the company a way to assess which pages prompted contact, alongside their search visibility and clicks.

## A delivered site, with its first search activity

From **August 14–September 4, 2026**, Search Console recorded **26 impressions and 7 organic clicks**.

![Sorouh Search Console results for August 14–September 4, 2026: 26 impressions and 7 organic clicks.](https://aimansour.com/media/evidence/sorouh/03-gsc-performance.png)

*Initial search activity after launch: 26 impressions and 7 clicks in the reporting window shown.*

The handover included a published site, content mapped to search intent, contact measurement, technical quality checks and the first signs of search visibility after launch.

The central decision was what to build. Giving each page a commercial purpose brought research, content and implementation into the same plan, with a structure the company could continue developing.

[See the paid search approach for Zone10](https://aimansour.com/work/zone10/) · [Get in touch about a role](https://aimansour.com/contact/)


## At a glance

- **Client:** Sorouh Eastern Contracting
- **Market:** Dammam and Saudi Arabia’s Eastern Province
- **Period:** August–September 2026
- **My responsibility:** Research, content architecture, AI-assisted site delivery, technical SEO, tracking and quality checks
- **Site scope:** 71 published, indexable pages

## Results

- **71:** Indexable pages delivered
- **100:** Ahrefs Health Score
- **16:** Local service pages selected