Abdullah Mansour
The decisions behind the result are what interest me.
Cairo, Egypt
While reviewing campaigns at Digital Brandria, I found conversion-tracking errors alongside low-quality leads in campaigns that appeared cost-effective in the reports.
The numbers looked useful. Understanding what they represented was what made them useful for the next decision.
That question runs through my work: what is happening, what matters to the business and what should change as a result?
I’m Abdullah Mansour, a Digital Marketing & Growth Specialist working across acquisition, content, SEO and measurement. My AI expertise expands how I research, execute and build the solutions the work needs.
Learning, followed by responsibility
I studied at Al-Azhar University. I built my professional path into marketing through self-directed learning, using Coursera, Udemy and YouTube, earning credentials from Google, Meta and Almentor, and applying that learning in real projects. View my credentials.
At Tahliq Digital Agency, that developed into responsibility for more than 20 clients: campaigns, landing pages, websites, SEO foundations and tracking. My work also included reviewing team output, contributing to strategy and proposals, joining sales meetings and advising clients.
I also worked on acquiring clients for the agency itself. I proposed an offer for Egyptian business owners across all 6 GCC countries, combining websites, SEO and Google Ads. The Meta campaign generated 3,500 WhatsApp conversations and brought Tahliq 100 clients. My Meta Ads work includes both campaign delivery and consulting.
At Digital Brandria, I worked directly with the CEO on client strategy, market and competitor research, proposals, pricing and feasibility. I planned Safarni’s US$5,000 awareness campaign and led a 5-person team for Sky News Arabia presenter Youssef El Sherif.
Alongside agency work, I have served clients directly and through Upwork and Mostaql, across the Gulf and international markets. Each context has required a different judgment about the audience, the constraints and what deserves attention first.
The thinking behind AIMansour.
The name combines AI + Mansour: artificial intelligence and my name. As my work developed, AI became central to how I delivered marketing, helping me research, analyze, build what a project needed and reduce repetitive effort.
The name reflects that additional capacity within my marketing practice. I assess the tools through the work they make possible, the time they release and the problems they help me solve.
Decisions that shaped the work
For Zone10, deciding which searches to exclude was part of the budget decision. I built negative-keyword lists for free resources, courses, job searches and software, and refined them through search-term reports to keep the campaigns focused on demand for the company’s services.
For Sorouh, seventeen services across ten cities offered 170 possible page combinations. I selected 16 service-and-city pages with a reason to exist: relevant demand, a distinct intent and useful content.
For Elkhabar Bewodooh, I tried asking viewers to follow immediately after a video’s opening. Retention showed that the interruption was losing people. I moved the request later, after the explanation had delivered value.
For a proposed app in Al-Arish, my market and feasibility study led to a recommendation not to proceed. The client adopted that recommendation before development.
These are the conversations I enjoy having about my work: the evidence behind a choice, the alternatives and what changed after putting it into practice.
I have also been the person carrying the whole project
I started Elkhabar Bewodooh after noticing a gap between the speed of news reporting and the availability of timely analysis.
I handled the positioning, research, scripts, filming, publishing, community and performance analysis. The project reached 3M+ views across platforms and 17K Facebook followers in under four months.
Running it alongside client work made the production process a practical concern. I used AI to build filming tools and automated distribution across 6 platforms, saving more than 4 hours on active publishing days and helping content reach the audience sooner.
I brought that AI capability into the team’s workflow
At Tahliq, I designed and hosted AI agents, configured Codex and Claude Code, developed custom skills and connected tools through MCP. I trained the team to use that setup for research, execution and automation.
I reduced daily AI operating costs from US$100 to under US$8 through a shared environment serving 4 people.
I also built a website delivery workflow used for ~60 client sites, cutting delivery from days to around 1 hour after receiving client information, with the CMS, analytics and launch included.
Putting AI into the operation means deciding what to delegate, preparing the environment, connecting the tools, training the people using them and assessing the effect on time, cost and delivery.
When the tool itself needed a fix
Compatibility problems between Codex and the shared environment led me into LocalAI itself. I traced the issue, directed AI agents through the repair and reviewed the tests. The fix was accepted into the original project, with the implementation and review available publicly.
What I want to contribute next
I’m looking for a digital marketing and growth role where I can understand the commercial goal, shape the approach and use practical AI expertise to expand what the team can deliver and improve how it works.
The starting point may be performance marketing, content or SEO. I contribute most when I can connect that work to the wider customer journey and the decisions that shape its results.