Abdullah Mansour
Digital Marketing & Growth Specialist
Based in Cairo, Egypt
I lead paid acquisition, content and search strategy for businesses in Egypt and the Gulf. My work includes 100 clients acquired for Tahliq, 23 Google Ads accounts managed for Saudi service businesses, and a media venture that reached 3M+ views in under four months.
Alongside campaign and content delivery, I work on commercial proposals, feasibility, websites, analytics and automation that improves delivery speed and service margins.
Professional experience
Tahliq Digital Agency
Digital Marketing & Growth Specialist
January 2024–present
Project-based engagement · Remote
- Owned delivery for more than 20 clients across paid media, websites, SEO and measurement; created 200+ landing pages supporting Google Ads campaigns and conversion goals.
- Managed 4 advertising accounts concurrently across Google Ads and Meta Ads, covering setup, budget allocation, creative direction, retargeting and optimization.
- Proposed Egyptian business owners across all 6 GCC countries as an acquisition audience. Developed the website, SEO and Google Ads offer, directed video creative and targeting, and launched and optimized the Meta campaign.
- The campaign generated 3,500 WhatsApp conversation starts and acquired 100 clients for Tahliq, a 2.86% conversation-to-client conversion rate. Clients bought websites, Google Ads management, SEO and social media services according to their needs.
- Advertising spend averaged SAR0.72 (US$0.19) per WhatsApp conversation and SAR25.13 (US$6.70) per acquired client. Paused acquisition when delivery capacity was full.
- Built an AI-assisted workflow used for ~60 client websites, reducing delivery from days to around 1 hour after receiving client information, including the CMS, analytics and launch.
- Eliminated hosting costs and reduced domain purchase costs by 90% through client-owned Cloudflare accounts and a workflow comparing purchase and renewal prices, improving service margins and price competitiveness.
- Reduced daily AI operating costs from US$100 to under US$8 for 4 users, a reduction of more than 92%. Configured agents, custom skills and MCP integrations, and trained the team to use them.
- Used Python and the Google Ads API to accelerate keyword research, filtering and account workflows; implemented GA4, Google Tag Manager and contact tracking, and automated weekly client reporting.
- Advised clients, reviewed team delivery and contributed to commercial proposals and sales meetings. Diagnosed AI integration problems and directed fixes accepted upstream into LocalAI.
Digital Brandria
Digital Marketing Strategist
May–October 2025
Full-time · Maadi, Egypt
- Worked as a strategic partner to the CEO across client strategy, market and competitor research, proposals, pricing and feasibility studies, translating findings into delivery decisions across agency accounts.
- Planned and oversaw Safarni’s US$5,000 awareness campaign over one month, targeting Egyptians in Egypt and the Gulf and generating millions of views across social platforms.
- Developed the strategy and proposal for Sky News Arabia presenter Youssef El Sherif and led a 5-person team that raised average YouTube video views to 2× their previous level within six weeks. Coached the presenter on hooks, content and production tools, enabled simultaneous livestreaming and standardized his digital identity.
- Audited Google Ads accounts, websites and conversion tracking, uncovering measurement errors and lead-quality assessment issues. Resolved Google Ads policy problems for beauty and aesthetics clients.
- Used Semrush and Ahrefs for keyword, competitor and content gap research. Developed content pillars and SEO articles for Korraa in aesthetics and Salamy in mental health; audited WordPress websites and implemented improvements with Yoast SEO.
- Managed backlink acquisition, including prospect assessment, target-page selection and paid placement coordination, as part of client SEO plans.
- Produced market research and a feasibility study for a proposed app in Al-Arish. The client adopted my recommendation not to proceed with development.
Independent client work
Digital Marketing & Growth Specialist
Direct engagements, Upwork and Mostaql
Independent
- Across agency and independent work, managed 23 Google Ads accounts for Saudi service businesses, including contracting, interior design, fit-out, relocation and other local services.
- Delivered acquisition campaigns, SEO, websites and analytics for clients in Egypt, Saudi Arabia, the UAE, Kuwait and Jordan, alongside international engagements.
- Audited a Riyadh B2B company’s Google Ads account through Mostaql, corrected negative-keyword and account-structure issues, and built a dedicated landing page with conversion tracking. Earned a five-star review.
- Implemented and tested Meta Pixel events on client websites and a digital-products store; provided advertising consultations to clients in Egypt and the Gulf.
- Earned five-star ratings on Upwork and Mostaql.
What I bring to a team
- Strategy
- Market and competitor research, offers, positioning, messaging, channel selection and funnel planning
- Performance marketing
- Google Search and YouTube campaigns; Meta lead generation, WhatsApp and messaging, calls, traffic, awareness and retargeting. Audience strategy, keyword research, negative keywords, creative direction, budgets and optimization.
- Conversion and measurement
- Campaign landing pages, GA4, Google Tag Manager, Microsoft Clarity, Meta Pixel event testing and contact-action tracking.
- Content and growth
- Content strategy, hooks, retention, distribution and Facebook, YouTube and TikTok audience development
- SEO
- Semrush and Ahrefs research, technical audits, content pillars, SEO articles, WordPress and Yoast, backlink acquisition and local search architecture. Bilingual SEO, structured data and machine-readable content for AI discovery.
- AI for marketing and execution
- Model, agent and environment selection, context and skills, task direction, output review and MCP integrations
- Operations and building
- Python, Google Ads API, n8n, automated client reporting and AI-assisted website delivery. Cost optimization, model hosting with LocalAI and llama.cpp, and practical team training.
Independent venture
Elkhabar Bewodooh
Founder · Content Strategy & Growth
Built alongside client engagements · Audience growth in under four months
- Identified an opportunity for timely news analysis and built the content and audience acquisition strategy around it.
- Owned research, scripts, filming, publishing, community management and performance analysis.
- Reached 3M+ views across platforms and 17K Facebook followers in under four months, gaining entry to Meta’s monetization program.
- Developed filming tools and automated publishing and scheduling across 6 platforms at zero cost, saving more than 4 hours on active publishing days.
Selected contributions to AI tools
Practical work with AI also includes fixing the tools behind the workflow. These accepted contributions cover model integration, tested operating guidance and skill installation.
LocalAI — supporting the shared AI environment
- Codex compatibility — #11608: repaired connection and conversation handling, strengthened response isolation and added regression tests.
- Runtime-tested operating guidance — #11700: tested vision input alongside generation acceleration and corrected the documentation using runtime evidence.
Read why the team needed these changes
OpenClaw — continuity in agent conversations
Live agent identity updates — #142581: made the agent’s name and avatar update inside an open chat while preserving the current session and unsent draft, with a browser regression test.
n8n-skills — restoring skill installation
Skill discovery and installation fix — #33: corrected two skill descriptors that blocked discovery and installation in the community n8n-skills collection.
Selected credentials
- Google Ads Search CertificationGoogle · Skillshop
- Google AI Professional CertificateGoogle · Coursera · 2026-04
- Advertising with MetaMeta · Coursera · 2026-01
- Measure and Optimize Social Media Marketing CampaignsMeta · Coursera · 2026-01
Education and continued learning
Al-Azhar University
Bachelor’s Degree
Self-directed learning through Coursera, Udemy and YouTube, alongside credentials from Google, Meta and Almentor. Continued learning is put into practice through project delivery and performance review.
Roles of interest
Digital marketing and growth roles across performance marketing, content strategy, SEO and marketing operations, within agencies and companies.