Acquisition, audience growth and SEO. Each case explains the business need, my decisions and delivery, and the outcome. AI expertise appears through what it adds to execution, problem-solving and the way the work gets done.
Zone10
Paid search & acquisition
I built a Google Search acquisition channel for a Riyadh interiors business: research, campaigns, landing pages and tracking. More than 350 people contacted the company, with 6% becoming clients. Active advertising totaled 2 months, scheduled around the company’s capacity for new work.
Elkhabar Bewodooh
Content strategy & growth
I built an independent media venture around timely news analysis, owning strategy, content and distribution. It reached 3M+ views and 17K Facebook followers in under four months. A zero-cost publishing workflow across 6 platforms saved 4+ hrs per active publishing day.
Sorouh Eastern Contracting
Local SEO & site architecture
Sorouh Eastern Contracting needed a digital presence in Saudi Arabia’s Eastern Province. I researched local demand, defined the content structure and directed AI agents to build the website, technical SEO and measurement, creating an asset the company could develop for organic acquisition.
Shared AI operations
AI operations & automation
I built and integrated a shared AI environment for 4 people at Tahliq, reducing daily operating costs from US$100 to under US$8. The work combined model selection, agent integration and team training, with compatibility fixes accepted into LocalAI.
Youssef El Sherif
Content & team leadership
At Digital Brandria, I developed the strategy for Sky News Arabia presenter Youssef El Sherif and led a 5-person team across content and distribution. Average YouTube views reached 2× their previous level within six weeks, supported by presenter coaching, consistent digital identity and simultaneous livestreaming.
