A content strategy carried into delivery by a 5-person team.

The goal was to develop Youssef’s social presence, reach a wider audience and improve the opportunity to monetize the content.

I researched the market and competitors, developed the strategy and proposal, and advised Youssef directly on hooks, content structure and production tools. Putting it into practice meant coordinating the videos, accounts, publishing and performance review.

I assigned tasks and followed the output through production, publishing and review. The work included improving thumbnails, selecting valuable excerpts, developing shorter clips, scheduling content and contributing to video openings.

We reviewed video performance, improved discoverability and developed comment management. Those activities informed the ongoing decisions about what to publish and how to present it.

We aligned usernames, established accounts on platforms where he had no presence and removed impersonation accounts.

I also enabled simultaneous livestreaming across multiple platforms and recommended technical search improvements for his articles on the Sky News Arabia website.

Together, that work supported a more coherent presence and made the content and its owner easier to find.

Average views per YouTube video reached 2× their previous level, alongside an increase in earnings as the project developed.

I set the strategy, led delivery through the 5-person team and reviewed performance, while advising Youssef directly on his wider digital presence.

Leading delivery means making the objective useful to the people doing the work. Each person needs to understand what they are producing, why it takes priority and how its performance will be assessed.

That experience complements my independent media venture. With Elkhabar Bewodooh, I operated the project myself; here, I turned the strategy into coordinated work across a team.

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